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If you are or aspire to be at the management level in the hospitality industry, then you have got to be aware of the impact social media and all of its various outlets as on the hospitality industry. Social media now allows clients and guests to leave and receive almost instantaneous feedback concerning any hotel anywhere in the world. And as everyone knows, the hospitality industry thrives on its reputation. This is why it’s so important to understand all of the ins and outs of social media and exactly how they impact your business and reputation.
It is estimated that at least 80% of individuals looking for a hotel, whether it is for business or pleasure will use the Internet as their primary resource to gather information on specific hotels and then purchase their rooms and stay and aside from using the official hotel website or a third party website to book a stay. 60 to 70% of these individuals use social media such as Facebook twitter, instagram, pinterest, Google yelp, and many others to gather information before actually booking their stay the opinions or views and information shared by social media users will directly sway a guest in their hotel stay options. So social media has a great power to directly affect a hotel’s profit margin in this day and age, which is why it is very important that hotels remain savvy in the best ways to use the social media outlets to their advantage to maintaining a positive reputation and attract as much of a given market demographic as possible.