Creating logos isn’t easy, especially when working with particular clients. And with so many designers out there, differentiating yourself can be difficult.
Knowing how to effectively map out your ideas will be the foundation on which you can craft extraordinary logos and bring something fresh to the table that clients can’t refuse. This is how you make clients happy, draw attention to your work, build your client base, and potentially earn more money.
Learning and improving upon your type-based logo designs is one of the most important investments you can make in your design career. In this course we’ll go over the entire process of creating a type-based logo, from idea to implementation. Let’s get started!
In this course we’ll cover:
- the categories of a logo
- Best fonts used in creating typographic logos
- Use both Traditional and Untraditional tools to create your logo
- Special techniques to refine your design
- How to structure letterforms and overall composition
- Sketch design thumbnails
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