This course dissects the two sides of the balance, Price and value.
Price being the financial reward for your product or service and value what your customer believes it worth for them.
Find or leverage your unique value propositions.
Understand the concept of value and shift your discussions towards value instead of pure price.
In this course you’ll see practical examples, differentiators and how you can leverage your products or services to move from a “Vending” position to a “strategic partner” position.
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