Why is Market Sizing important to understand?
If you’re a product manager or if you’re a business owner – one of the first things you need is to get a handle of how much you can realistically make.
There is a systematic way to answer this question. It’s not “I hope to make $100K”. Banks do not loan to “hopes”. Venture capitalists do not write checks to “hopes”. Management does not promote based on “hopes”.
You need to quantify the market size and show what your potential revenue may be.
In this crash course, we’ll go through the basic principals of market sizing. What are some common mistakes to avoid, and what are some guiding principals. We will use examples and exercises to make the concepts come to life.
Once you understand how to accurate estimate your opportunity, you can much more easily secure the funding you need to take your project to the next level!