Public Relations: Media Crisis Communications

Public Relations: Media Crisis Communications
Public Relations: You can shape and control your media messages at the worst possible times.

Public Relations during a time of crisis. Imagine that a crisis hits your organization and that you come out on top in the media. You initiate proactively to the media. You have a clear and easy to understand message. And you get the exact quotes you want in final stories.

You didn’t pick or plan the Public Relations crisis, but you were ready to communicate effectively.

Your reputation doesn’t just remain intact; your reputation has improved!

You will learn how to prepare and deliver messages to the media in a time of a Public Relations crisis. How to plan for press conferences, media statements, messages and sound bites will be covered. Why it is essential to prepare for a crisis before you know when or what the crisis will be. Crisis communications Public Relations requires a plan that covers every aspect of message development, rehearsal and media management. This course is ideal for CEOs, PR managers, crisis managers, and anyone who is responsible for the reputation of an organization.

What will students achieve or be able to do after taking this Public Relations course?

*Be able to Manage Crisis Communications

*Know how to appear Confident on Camera

*Prepare Messages

*Speak in Sound Bites

*Handle tough questions

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