Black Friday Economics – pitched at the savvy shopper!

Black Friday Economics - pitched at the savvy shopper!
Buy one get 5 million free…..?

Black Friday Economics looks at the economics behind Black Friday. We look at:

1. Black Friday history

2. Pricing policy

3. Black Friday ‘traps’

4. The psychology behind deals

5. Violence

6. Retailers’ strategies

7. Guilt

8. Alternatives

Very current.

The course is bolstered with film clips, studies, recent newspaper articles and examples. We also look Cyber Monday. Black Friday is very soon – what you learn here, what you consider – and any discussions you take part in, may just influence your behaviour…